IS IT A LAWSUIT SETTLEMENT OR MEDIA STRATEGY? 
As a former communication manager for Red Bull, it’s hard not to deal with departure of Sebastian Vettel (since I’ve worked directly with the RB Racing Team) with some strong feelings but this lawsuit settlement news is surprisingly brilliant for Red Bull.
For mere 13 million dollars, they are getting so much eyeballs (media contact) all over Facebook and the media. And it’s evoking emotional response (which is the best kind of engagement) from people, which translates to TOM (top of mind), the very foundation of all marketing and media strategy. Coincidence? Perhaps. LOL

IS IT A LAWSUIT SETTLEMENT OR MEDIA STRATEGY? 

As a former communication manager for Red Bull, it’s hard not to deal with departure of Sebastian Vettel (since I’ve worked directly with the RB Racing Team) with some strong feelings but this lawsuit settlement news is surprisingly brilliant for Red Bull.

For mere 13 million dollars, they are getting so much eyeballs (media contact) all over Facebook and the media. And it’s evoking emotional response (which is the best kind of engagement) from people, which translates to TOM (top of mind), the very foundation of all marketing and media strategy. Coincidence? Perhaps. LOL

PEOPLE NEED GOOD LEADERS!
Who cares about celebrity nude photos and stunningly average stories with, ‘what happened next is priceless…’ headlines? The world is decaying from lack of care, concerns, and respect for one another. We live in a world where extreme greed is rewarded and feeble attempt at life is crushed with systematic denial of basic human rights that eventually leads people to commit crimes just to survive. They lose hope and motivation for life because every hard-earned step they take forward, the system pushes them back 10 steps. I would turn to drugs and crimes, too! And you would, too! Life seems unfair to them at every turn.

I once had a boss who was a complete waste of space. He was selfish, lacked leadership, and most of all, lacked respect for his employees. I truly believe it’s people like him (in power) that’s ruining the social harmony and civil justice we deserve. And I am sick of it!
Today, I dare you (all) to do something about it! I know everyone here knows someone like my ex-boss. Stand up to him or her in anyway that’s firm yet civil and get the message across - you are the problem and you better change! And change very soon! (Or just pour sugar in their gas tank or put a nail in the tire) LOL

PEOPLE NEED GOOD LEADERS!

Who cares about celebrity nude photos and stunningly average stories with, ‘what happened next is priceless…’ headlines? The world is decaying from lack of care, concerns, and respect for one another. We live in a world where extreme greed is rewarded and feeble attempt at life is crushed with systematic denial of basic human rights that eventually leads people to commit crimes just to survive. They lose hope and motivation for life because every hard-earned step they take forward, the system pushes them back 10 steps. I would turn to drugs and crimes, too! And you would, too! Life seems unfair to them at every turn.

I once had a boss who was a complete waste of space. He was selfish, lacked leadership, and most of all, lacked respect for his employees. I truly believe it’s people like him (in power) that’s ruining the social harmony and civil justice we deserve. And I am sick of it!

Today, I dare you (all) to do something about it! I know everyone here knows someone like my ex-boss. Stand up to him or her in anyway that’s firm yet civil and get the message across - you are the problem and you better change! And change very soon! (Or just pour sugar in their gas tank or put a nail in the tire) LOL

CONFESSIONS OF A KOREAN-AMERICAN KYOPO!
I am so grateful for everything in my life. Some people might say I had a slow start in life but surely that’s not the case today. I was never a ‘smart’ kid but I was always curious and not afraid to try things. Needless to say, I may have learned a few things the hard way.
I am a life’s cliché - I have squandered my resistance for a pocketful of mumbles such are promises. Eventually ending up in Korea after taking everything I had for granted. Sat down and cried even.
Met amazing people here who helped me to find myself for the first time. I will live the rest of my life indebted to them. I won’t forget. I breath happiness and exude gratitude. Today, I exclude to include critical values in my life. I live vulnerably to guard those who I love and care for. Most importantly, I share expecting nothing - it’s the true freedom I’ve been seeking.

I appreciate exponentially. I dare not to put myself before my family. I could only dream of sacrificing everything I have for my wife and family - the ultimate honor in life. If I can appreciate life this much at this age, I’m truly lucky indeed for I can not even begin to imagine the rest of my life. Thank you God.

CONFESSIONS OF A KOREAN-AMERICAN KYOPO!

I am so grateful for everything in my life. Some people might say I had a slow start in life but surely that’s not the case today. I was never a ‘smart’ kid but I was always curious and not afraid to try things. Needless to say, I may have learned a few things the hard way.

I am a life’s cliché - I have squandered my resistance for a pocketful of mumbles such are promises. Eventually ending up in Korea after taking everything I had for granted. Sat down and cried even.

Met amazing people here who helped me to find myself for the first time. I will live the rest of my life indebted to them. I won’t forget. I breath happiness and exude gratitude. Today, I exclude to include critical values in my life. I live vulnerably to guard those who I love and care for. Most importantly, I share expecting nothing - it’s the true freedom I’ve been seeking.

I appreciate exponentially. I dare not to put myself before my family. I could only dream of sacrificing everything I have for my wife and family - the ultimate honor in life. If I can appreciate life this much at this age, I’m truly lucky indeed for I can not even begin to imagine the rest of my life. Thank you God.